Winter Wheelers encourages GM to wrap up and ride

By Love To Ride | 01 December 2022 | TAGS: Cycling, Active Travel

Running from 1-25 December, Winter Wheelers is a cold-conquering competition from Love to Ride aimed at getting more people riding bikes through winter.

The cold, wind, and rain can deter people from riding a bike, but this cold-busting campaign aims to show that, with a little preparation, every day is a biking day.

Last year over 25,000 people took part.

They braved the breezes, flouted the frost and won lots of great prizes. This year will be bigger and better with the campaign determined to prove that riding in winter is 'snow' big deal!

For Winter Wheelers, it doesn't matter if people ride every day or if they haven't been on a bike in years, everyone’s invited to join in. Love to Ride are behaviour change experts who have refined their approach by helping hundreds of thousands of people around the world get into biking.

With Quick Courses and Tips articles aplenty, everyone registered with Love to Ride can access the tools they need to build their biking confidence. Each rider will receive tailored emails that address their barriers to riding and help them to get in the saddle.

There’s never been a better (or should we say ‘cooler’?) time to enjoy riding a bike.

It’s a good way to ensure you are getting enough daily exercise, a great way to save money, as well as an easy way to travel from A to B while avoiding traffic.

It’s also an effective way to feel connected with the world and avoid low moods, even when the days are short and the light is low.

Although the weather might seem frightful, riding is so delightful and now is an ideal time for everyone to embrace all the benefits riding a bike can bring:

• Boost your physical health – even a 10-minute bike ride will start supercharging your immune system and raise your heart rate
• Improve your mental health – riding a bike can make you feel happier and more connected to your surroundings compared to other modes of transportation
• Reduce stress and anxiety - any form of physical activity is good for releasing endorphins and reducing stress
• Save money - from fuel costs to car maintenance or public transport tickets, riding a bike is a cheap way to travel
• Make an impact on your environment – reduce your carbon footprint by leaving the car at home

Taking part in Winter Wheelers is easy. You only have to ride for 10 minutes to be entered into the daily draw. Know someone else that might want to ride? There are rewards for encouraging others, too.

Register for Winter Wheelers to conquer the cold, axe the anxiety, enhance your energy and heighten your happy.

Spread the word

Love To Ride have produced a Promo Pack full of short messages, emails, social media posts and more to enable partners to share the campaign with their networks. They’re ready to go, click here to access.