Job role: My role is to deliver GM Moving’s digital marketing and communications strategy to diverse audiences, helping to enhance the impact and efficiency of our marketing efforts. Working closely with the marketing team, I ensure that GM Moving maintains a strong, recognised, and respected brand that meets the needs of our partners.
I help raise the profile, understanding, and reputation of GM Moving and GM Walking, and share the good news stories and learnings with system partners within GM and wider.
I also support internal communications to foster a more connected and motivated team, ensuring a unified approach to marketing and communications across the organisation.
Date joined: September 2024
Professional background: With my background in Psychology research and intersectional social justice, I’ve been working to transform complex ideas into compelling narratives that drive engagement, boost understanding and inspire action. Before joining GMM, I spent 9 years helping international non-profits to craft impactful communications, engage diverse audiences, and deliver powerful events.
Fun Fact: I once jumped out of an airborne plane barefoot. Fortunately, I was attached to a skydiving instructor who knew what he was doing.
Quote: “From my very first day at GM Moving, I saw the undeniable passion and integrity running through the whole organisation. I’m excited to be part of such a powerful and compassionate team, determined to make lives better and more active in truly innovative ways.”