At GreaterSport it is our ambition to build the knowledge, skills and understanding of the workforce across Greater Manchester to embed physical activity, make every contact count, and develop a diverse workforce fit to deliver the ambitions of Greater Manchester Moving.
This is a huge task as we try to influence a wider workforce to develop their knowledge and confidence to include physical activity as part of the conversation. Whilst for the frontline staff working in the sector, the drive towards engaging the least active groups places different demands in ensuring the ‘product’ is tailored towards a different set of needs and motivations and addressing the micro drop off points as part of the customer experience. We also need to ensure that the workforce is more diverse and reflective of the audiences that we are trying to engage. There are many organisations who need to be engaged in this area but we believe this is where we have to take a leadership role, working closely with our partners to ensure we capitalise on the opportunities.
At GreaterSport our focus will be supporting and developing Professional Workforce and Volunteers – click the links below to find out more information.