Understanding inactivity in Greater Manchester

By GreaterSport | 21 May 2019 | TAGS:

Share

  • Facebook
  • LinkedIn
  • Email Us
  • Twitter
  • WhatsApp

GM Moving’s goal is for 75% of the population of Greater Manchester to be active by 2025. In order to do this it is developing a behaviour change campaign to encourage inactive residents to increase their activity levels.

While aiming to target the inactive population overall, the campaign is particularly aimed at three specific groups who are less likely to be active: workless individuals, people with a long term health condition and young people.

A research partner, Britain Thinks, was commissioned to deliver an extensive programme of research with residents of Greater Manchester in order to inform the design of the behaviour change campaign. This report is a summary of the findings of the research and our recommended guidelines for a campaign aimed at increasing activity levels among residents in the Greater Manchester area.

A link to this report can be found here.

Downloads

Get notified of new news

Sign up to receive our monthly newsletter which contains news, jobs, courses and more.

Sign up for our newsletter

Latest News

Secondary School Teacher Training

By GreaterSport | 20 January 2020

Sport England is investing £13.5million of National Lottery funding into a Secondary Teacher Training programme, designed to provide teachers with access to professional development as well as put pupil’s enjoyment and whole school outcomes at the heart of PE and school sport.

Funding available to support GM to walk more

By GreaterSport | 17 January 2020

GMCVO have launched the second stage of a grants programme to support Greater Manchester to get walking.

Millions of women say seeing ‘unrelatable’ fitness images on social media has a negative impact on them

By GreaterSport | 14 January 2020

This Girl Can launches powerful new ad campaign showing the raw unfiltered reality of women exercising